A behind-the-scenes look at the new Saucony Freedom ISO

 blog_saucony_mens_freedom_office_1471886850063_compressed-1471986339713TO NAME A SHOE THAT WOULD HELP DEFINE ITS FUTURE, SAUCONY LOOKED TO ITS PAST.  THE FREEDOM TRAINER, LAUNCHED IN 1983, WAS ONE OF THE MOST INNOVATIVE AND ADVANCED RUNNING SHOES OF ITS ERA.  OVER 30 YEARS LATER, IT ONLY SEEMED FITTING TO NAME THE MOST INNOVATIVE RUNNING SHOE OF THIS ERA WITH THE NAME ‘FREEDOM’.

The true beauty of the Freedom ISO lies in its versatility. EVERUN is far more flexible than EVA, meaning the Freedom ISO has greater adaptability to the runner’s every stride.  The increased conformity of the full-length EVERUN midsole allows the Freedom ISO to adapt to a wider range of foot strikes than a shoe with a traditional EVA midsole.  With this inherent versatility, the Freedom ISO can deliver an energized underfoot sensation and smooth, efficient ride to a broad, expansive range of runners.

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